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The main purpose of an opt-in form is to gain quality and targeted leads to your website or product. It’s important to keep the form itself simple and concise, especially for new leads. You don’t want to scare the surfer or potential customer/client away by requesting too much information. Asking for a first name and primary email address is sufficient enough. First time visitors might be hesitent to fill in fields such as last name and phone number for example. You want to gain instant trust, allow the surfer to maintain some level of anonymity and avoid driving them away from your site.

THERE ARE 3 BASIC COMPONENTS TO AN OPT-IN FORM

1) Call to Action
2) Contact Fields
3) Privacy Statement

CALL TO ACTION

Let the visitor know right away what they are being offered. Call to Action examples include:

“Get 20 FREE Proven SEO Tips, just fill in your name and email address below and we’ll deliver the first 10 to your inbox immediately”

“Get 10

Fraud:  An Inside Look Video

Please take the time to watch this video
and learn what to do to protect yourself
against fraudsters and scammers.

Michael Young, Esquire has just released a MUST read report

Download Here

for anyone that is involved in affiliate marketing or have affiliates promoting their products. Please take the time to read this short estimated 4 minute length report.

- Terry

Follow your inspiration or Go by the book?

Edison said that Genius is 99% perspiration and 1% inspiration. Motivational speakers say there’s nothing worse than working your heart out to climb the ladder only to find out that it was up against the wrong wall. Many would agree that Edison was a Genius who wasn’t afraid to sweat, but they’d equally say that it took more than sweat to make Edison a genius. Anyone who has seen the adventures of Edison knows that Edison’s inspiration drove him to perspiration– giving us the clarity to understand that even geniuses must work hard and sweat a lot to be successful at business.

While some might disagree with me here, I’ll still say it. We are living in the age of the artist and creativity is king. I believe that a great deal of our personal success will come as a result of what we do with what we have. In every case, being creative does give you the edge and the advantage.

Well what does your company do to create powerful effective incentives? Are your employees excited about coming to work or is it a real drag to get them to the office and on time? Is it time to upgrade to something new and different? Maybe you should just revamp your old program for one that truly works for your entire organization. Incentive Failure is one of the reasons why businesses in America are failing. Let’s take a look at this from ground zero. It appears the word incentive is a 17th century Latin word that has to do with “something that sets the tune to sound”. The MSN Encarta dictionary online puts it like this…”using an opportunity to find something that motivates someone to do something or to serve someone through encouragement.”


Do you feel the encouragement at work?


Most people take liberty to complain an awful lot about the poor encouragement they receive at work. I dare you to just

The power to attract a customer is one of the most sought after ideas of our times. Whether you work selling products or services for Fortune 500 companies or you’re an entrepreneur you know that attracting Customers is important to your survival. Customer attraction is magical for some and down right hard systematic work for others. But for Customer Passion Evangelist customer attraction is fun, exciting and exhilarating. Serving one customer effectively can lead to hundreds or thousands more just like them.

The number one Focus for every company on earth has been Customer Power. Look at all the books that have been written on the subject of Customers lately and you’ll see that Customer Power has become a force to be reckoned with. In previous articles, I’ve referenced the fact that history has shown us that for generations people have used all types of power to influence the future direction of civilization. But none has captivated and held an audience of viewers mesmerized like the subject of Customer Power.

The scientific testing of advertising copy is probably one of the oldest marketing “secrets”. Split run testing has probably been in use at least since Claude Hopkins wrote “Scientific Advertising” back in 1923. The most successful marketers set themselves apart by their use of various testing methods to tweak, adjust and refine offline marketing campaigns to achieve huge profits.

Split-run testing (also known as A/B Testing) in particular is the most scientifically accurate advertising testing method known within the advertising and marketing industry. Let me explain how split run testing operates.

Split run testing originated in the traditional print advertising and direct mail industry. To conduct a split run test in a print publication (usually a newspaper or magazine), half the circulation of an issue is printed with one version of an advert and the other half is printed with an alternative version of the advert.

It is important to note that the adverts would be almost identical apart from just one element such as the headline. This allowed the