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The power to attract a customer is one of the most sought after ideas of our times. Whether you work selling products or services for Fortune 500 companies or you’re an entrepreneur you know that attracting Customers is important to your survival. Customer attraction is magical for some and down right hard systematic work for others. But for Customer Passion Evangelist customer attraction is fun, exciting and exhilarating. Serving one customer effectively can lead to hundreds or thousands more just like them.

The number one Focus for every company on earth has been Customer Power. Look at all the books that have been written on the subject of Customers lately and you’ll see that Customer Power has become a force to be reckoned with. In previous articles, I’ve referenced the fact that history has shown us that for generations people have used all types of power to influence the future direction of civilization. But none has captivated and held an audience of viewers mesmerized like the subject of Customer Power.

In theory you could create a retail web site with a limitless selection; an online store where every kind of merchandise known to man could be sold. Would people be interested in buying from such a huge enterprise?

Why do people buy online?

Location:

You can shop online from almost anywhere as long as you have access to a power supply and a telephone connection. You can shop in the comfort of your own home or you can shop in your office. You can even shop while on the move, if you have a laptop connected to a mobile telephone.

Convenience:

You can visit a web site almost whenever you want, you can browse through it at your own pace and you can make a purchase at any time of day or night. The internet makes it possible to shop 24 hours a day, seven days a week.

Information:

The internet makes limitless amounts of product information available to the online shopper. You can access product specifications, brochures, product comparisons