TerryCrim.com Guest Author:
Darryl Burma

My name is Darryl Burma and I've been a web developer and designer since 1998. I've helped many clients in several different industries gain and/or maintain a successful presence online.

I've designed everything from websites, flyers, brochures, business cards, banners and even page peel ads. Marketing and blogging are both passions of mine and I enjoy being a part of the fast paced world of online business.

Enjoy These Articles By: Darryl Burma

HOW TO CREATE AN EFFECTIVE OPT-IN FORM

Published: May 20, 2010

The main purpose of an opt-in form is to gain quality and targeted leads to your website or product. It’s important to keep the form itself simple and concise, especially for new leads. You don’t want to scare the surfer or potential customer/client away by requesting too much information. Asking for a first name and primary email address is sufficient enough. First time visitors might be hesitent to fill in fields such as last name and phone number for example. You want to gain instant trust, allow the surfer to maintain some level of anonymity and avoid driving them away from your site.

THERE ARE 3 BASIC COMPONENTS TO AN OPT-IN FORM

1) Call to Action
2) Contact Fields
3) Privacy Statement

CALL TO ACTION

Let the visitor know right away what they are being offered. Call to Action examples include:

“Get 20 FREE Proven SEO Tips, just fill in your name and email address below and we’ll deliver the first 10 to your inbox immediately”

“Get 10

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