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The power to attract a customer is one of the most sought after ideas of our times. Whether you work selling products or services for Fortune 500 companies or you’re an entrepreneur you know that attracting Customers is important to your survival. Customer attraction is magical for some and down right hard systematic work for others. But for Customer Passion Evangelist customer attraction is fun, exciting and exhilarating. Serving one customer effectively can lead to hundreds or thousands more just like them.

The number one Focus for every company on earth has been Customer Power. Look at all the books that have been written on the subject of Customers lately and you’ll see that Customer Power has become a force to be reckoned with. In previous articles, I’ve referenced the fact that history has shown us that for generations people have used all types of power to influence the future direction of civilization. But none has captivated and held an audience of viewers mesmerized like the subject of Customer Power.

The scientific testing of advertising copy is probably one of the oldest marketing “secrets”. Split run testing has probably been in use at least since Claude Hopkins wrote “Scientific Advertising” back in 1923. The most successful marketers set themselves apart by their use of various testing methods to tweak, adjust and refine offline marketing campaigns to achieve huge profits.

Split-run testing (also known as A/B Testing) in particular is the most scientifically accurate advertising testing method known within the advertising and marketing industry. Let me explain how split run testing operates.

Split run testing originated in the traditional print advertising and direct mail industry. To conduct a split run test in a print publication (usually a newspaper or magazine), half the circulation of an issue is printed with one version of an advert and the other half is printed with an alternative version of the advert.

It is important to note that the adverts would be almost identical apart from just one element such as the headline. This allowed the

Whatever the purpose of your web site you have to pay for certain services. As a bare minimum you will need to pay for hosting, for traffic and for an autoresponder account. The costs of these services are fixed irrespective of the number of sales that you can make.

lets say that your total fixed costs for these services are $500 a year and that you sell 50 eBooks a year at $27. That means that your income is $1350 and, after paying your fixed costs you are making $850 profit each year. So your profit represents about 63% of your sales income.

Now, lets say your current conversion rate of unique visitors to sales is about average at 2%. So to get 50 sales you need 2,500 unique visitors.

To boost their sales income, most people will try to increase the traffic to their web site by spending money on Pay Per Click campaigns, advertising in ezines or by investing in banner adverts. If you don’t want to spend

There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques:

1. An attention grabbing headline is crucial. Yes, headlines are one of the most important elements within your web pages. The majority of professional copywriters have been known to spend as much time on headlines as they do on all other elements of an advert or web page combined. The purpose of a headline is to grab your targeted prospect’s attention and pull them into your advert or web page copy.

2. Get inside the mind of your target audience. Don’t write for everyone, write for a real person. When you are writing your advert address it to one specific individual who is representative of your target audience.

3. Get your prospect to think in the here and now, build some urgency into your copy. Where appropriate you can improve responses by making special limited-time offers that encourage them to act right now. However, you should always impose a real

In theory you could create a retail web site with a limitless selection; an online store where every kind of merchandise known to man could be sold. Would people be interested in buying from such a huge enterprise?

Why do people buy online?

Location:

You can shop online from almost anywhere as long as you have access to a power supply and a telephone connection. You can shop in the comfort of your own home or you can shop in your office. You can even shop while on the move, if you have a laptop connected to a mobile telephone.

Convenience:

You can visit a web site almost whenever you want, you can browse through it at your own pace and you can make a purchase at any time of day or night. The internet makes it possible to shop 24 hours a day, seven days a week.

Information:

The internet makes limitless amounts of product information available to the online shopper. You can access product specifications, brochures, product comparisons