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The power to attract a customer is one of the most sought after ideas of our times. Whether you work selling products or services for Fortune 500 companies or you’re an entrepreneur you know that attracting Customers is important to your survival. Customer attraction is magical for some and down right hard systematic work for others. But for Customer Passion Evangelist customer attraction is fun, exciting and exhilarating. Serving one customer effectively can lead to hundreds or thousands more just like them.

The number one Focus for every company on earth has been Customer Power. Look at all the books that have been written on the subject of Customers lately and you’ll see that Customer Power has become a force to be reckoned with. In previous articles, I’ve referenced the fact that history has shown us that for generations people have used all types of power to influence the future direction of civilization. But none has captivated and held an audience of viewers mesmerized like the subject of Customer Power.

Whatever the purpose of your web site you have to pay for certain services. As a bare minimum you will need to pay for hosting, for traffic and for an autoresponder account. The costs of these services are fixed irrespective of the number of sales that you can make.

lets say that your total fixed costs for these services are $500 a year and that you sell 50 eBooks a year at $27. That means that your income is $1350 and, after paying your fixed costs you are making $850 profit each year. So your profit represents about 63% of your sales income.

Now, lets say your current conversion rate of unique visitors to sales is about average at 2%. So to get 50 sales you need 2,500 unique visitors.

To boost their sales income, most people will try to increase the traffic to their web site by spending money on Pay Per Click campaigns, advertising in ezines or by investing in banner adverts. If you don’t want to spend

In theory you could create a retail web site with a limitless selection; an online store where every kind of merchandise known to man could be sold. Would people be interested in buying from such a huge enterprise?

Why do people buy online?

Location:

You can shop online from almost anywhere as long as you have access to a power supply and a telephone connection. You can shop in the comfort of your own home or you can shop in your office. You can even shop while on the move, if you have a laptop connected to a mobile telephone.

Convenience:

You can visit a web site almost whenever you want, you can browse through it at your own pace and you can make a purchase at any time of day or night. The internet makes it possible to shop 24 hours a day, seven days a week.

Information:

The internet makes limitless amounts of product information available to the online shopper. You can access product specifications, brochures, product comparisons

Creating an effective sales letter page is an essential part of your online success. However, unless you’re testing and tracking each critical element in your sales content and your sales process, you may be losing a great deal of time and money.

You can dramatically increase your sales conversions simply by taking the time to test and track your results. Not only will testing and tracking enable you to determine what’s working and what’s not, but it will also help you to focus your energy on the techniques that produce results.

When testing, keep in mind that, a technique that produces results for one person or one web site may not produce results for you or for your web site. There is no one size fits all technique that works for everyone. You must develop your own style and technique and test your results to determine what works for you.

So, what are we measuring? Well, you may think that I am over simplifying matters here but I believe that