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Well what does your company do to create powerful effective incentives? Are your employees excited about coming to work or is it a real drag to get them to the office and on time? Is it time to upgrade to something new and different? Maybe you should just revamp your old program for one that truly works for your entire organization. Incentive Failure is one of the reasons why businesses in America are failing. Let’s take a look at this from ground zero. It appears the word incentive is a 17th century Latin word that has to do with “something that sets the tune to sound”. The MSN Encarta dictionary online puts it like this…”using an opportunity to find something that motivates someone to do something or to serve someone through encouragement.”


Do you feel the encouragement at work?


Most people take liberty to complain an awful lot about the poor encouragement they receive at work. I dare you to just

The power to attract a customer is one of the most sought after ideas of our times. Whether you work selling products or services for Fortune 500 companies or you’re an entrepreneur you know that attracting Customers is important to your survival. Customer attraction is magical for some and down right hard systematic work for others. But for Customer Passion Evangelist customer attraction is fun, exciting and exhilarating. Serving one customer effectively can lead to hundreds or thousands more just like them.

The number one Focus for every company on earth has been Customer Power. Look at all the books that have been written on the subject of Customers lately and you’ll see that Customer Power has become a force to be reckoned with. In previous articles, I’ve referenced the fact that history has shown us that for generations people have used all types of power to influence the future direction of civilization. But none has captivated and held an audience of viewers mesmerized like the subject of Customer Power.