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Follow your inspiration or Go by the book?

Edison said that Genius is 99% perspiration and 1% inspiration. Motivational speakers say there’s nothing worse than working your heart out to climb the ladder only to find out that it was up against the wrong wall. Many would agree that Edison was a Genius who wasn’t afraid to sweat, but they’d equally say that it took more than sweat to make Edison a genius. Anyone who has seen the adventures of Edison knows that Edison’s inspiration drove him to perspiration– giving us the clarity to understand that even geniuses must work hard and sweat a lot to be successful at business.

While some might disagree with me here, I’ll still say it. We are living in the age of the artist and creativity is king. I believe that a great deal of our personal success will come as a result of what we do with what we have. In every case, being creative does give you the edge and the advantage.

The power to attract a customer is one of the most sought after ideas of our times. Whether you work selling products or services for Fortune 500 companies or you’re an entrepreneur you know that attracting Customers is important to your survival. Customer attraction is magical for some and down right hard systematic work for others. But for Customer Passion Evangelist customer attraction is fun, exciting and exhilarating. Serving one customer effectively can lead to hundreds or thousands more just like them.

The number one Focus for every company on earth has been Customer Power. Look at all the books that have been written on the subject of Customers lately and you’ll see that Customer Power has become a force to be reckoned with. In previous articles, I’ve referenced the fact that history has shown us that for generations people have used all types of power to influence the future direction of civilization. But none has captivated and held an audience of viewers mesmerized like the subject of Customer Power.

There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques:

1. An attention grabbing headline is crucial. Yes, headlines are one of the most important elements within your web pages. The majority of professional copywriters have been known to spend as much time on headlines as they do on all other elements of an advert or web page combined. The purpose of a headline is to grab your targeted prospect’s attention and pull them into your advert or web page copy.

2. Get inside the mind of your target audience. Don’t write for everyone, write for a real person. When you are writing your advert address it to one specific individual who is representative of your target audience.

3. Get your prospect to think in the here and now, build some urgency into your copy. Where appropriate you can improve responses by making special limited-time offers that encourage them to act right now. However, you should always impose a real

In theory you could create a retail web site with a limitless selection; an online store where every kind of merchandise known to man could be sold. Would people be interested in buying from such a huge enterprise?

Why do people buy online?

Location:

You can shop online from almost anywhere as long as you have access to a power supply and a telephone connection. You can shop in the comfort of your own home or you can shop in your office. You can even shop while on the move, if you have a laptop connected to a mobile telephone.

Convenience:

You can visit a web site almost whenever you want, you can browse through it at your own pace and you can make a purchase at any time of day or night. The internet makes it possible to shop 24 hours a day, seven days a week.

Information:

The internet makes limitless amounts of product information available to the online shopper. You can access product specifications, brochures, product comparisons