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The main purpose of an opt-in form is to gain quality and targeted leads to your website or product. It’s important to keep the form itself simple and concise, especially for new leads. You don’t want to scare the surfer or potential customer/client away by requesting too much information. Asking for a first name and primary email address is sufficient enough. First time visitors might be hesitent to fill in fields such as last name and phone number for example. You want to gain instant trust, allow the surfer to maintain some level of anonymity and avoid driving them away from your site.

THERE ARE 3 BASIC COMPONENTS TO AN OPT-IN FORM

1) Call to Action
2) Contact Fields
3) Privacy Statement

CALL TO ACTION

Let the visitor know right away what they are being offered. Call to Action examples include:

“Get 20 FREE Proven SEO Tips, just fill in your name and email address below and we’ll deliver the first 10 to your inbox immediately”

“Get 10

The scientific testing of advertising copy is probably one of the oldest marketing “secrets”. Split run testing has probably been in use at least since Claude Hopkins wrote “Scientific Advertising” back in 1923. The most successful marketers set themselves apart by their use of various testing methods to tweak, adjust and refine offline marketing campaigns to achieve huge profits.

Split-run testing (also known as A/B Testing) in particular is the most scientifically accurate advertising testing method known within the advertising and marketing industry. Let me explain how split run testing operates.

Split run testing originated in the traditional print advertising and direct mail industry. To conduct a split run test in a print publication (usually a newspaper or magazine), half the circulation of an issue is printed with one version of an advert and the other half is printed with an alternative version of the advert.

It is important to note that the adverts would be almost identical apart from just one element such as the headline. This allowed the

In theory you could create a retail web site with a limitless selection; an online store where every kind of merchandise known to man could be sold. Would people be interested in buying from such a huge enterprise?

Why do people buy online?

Location:

You can shop online from almost anywhere as long as you have access to a power supply and a telephone connection. You can shop in the comfort of your own home or you can shop in your office. You can even shop while on the move, if you have a laptop connected to a mobile telephone.

Convenience:

You can visit a web site almost whenever you want, you can browse through it at your own pace and you can make a purchase at any time of day or night. The internet makes it possible to shop 24 hours a day, seven days a week.

Information:

The internet makes limitless amounts of product information available to the online shopper. You can access product specifications, brochures, product comparisons

1. They are the perfect public relations tool. Their personal nature gives you and your organization a unique voice online – a voice heard by the people who matter – your customers and clients, other bloggers and the media.

2. Blogs act as instant-feedback mechanisms. They allow readers to respond to your posts via the comments section or link to them on their own blogs using Trackback. These features provide near real-time feedback on ideas, opinions and issues that affect them, or highlight and address new or existing problems.

3. Blogs help to position you and your company as experts and leaders in your industry.

4. Their simplicity and addictive nature allow you to share more of your knowledge more often. Blogs are about sharing what you know, think and believe on an ongoing basis.

5. Search engines index your blog posts more often because of more frequently updated content. Your ongoing blog and knowledge sharing shows up in the search results, making it easier for your customers and prospects