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The main purpose of an opt-in form is to gain quality and targeted leads to your website or product. It’s important to keep the form itself simple and concise, especially for new leads. You don’t want to scare the surfer or potential customer/client away by requesting too much information. Asking for a first name and primary email address is sufficient enough. First time visitors might be hesitent to fill in fields such as last name and phone number for example. You want to gain instant trust, allow the surfer to maintain some level of anonymity and avoid driving them away from your site.

THERE ARE 3 BASIC COMPONENTS TO AN OPT-IN FORM

1) Call to Action
2) Contact Fields
3) Privacy Statement

CALL TO ACTION

Let the visitor know right away what they are being offered. Call to Action examples include:

“Get 20 FREE Proven SEO Tips, just fill in your name and email address below and we’ll deliver the first 10 to your inbox immediately”

“Get 10

There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques:

1. An attention grabbing headline is crucial. Yes, headlines are one of the most important elements within your web pages. The majority of professional copywriters have been known to spend as much time on headlines as they do on all other elements of an advert or web page combined. The purpose of a headline is to grab your targeted prospect’s attention and pull them into your advert or web page copy.

2. Get inside the mind of your target audience. Don’t write for everyone, write for a real person. When you are writing your advert address it to one specific individual who is representative of your target audience.

3. Get your prospect to think in the here and now, build some urgency into your copy. Where appropriate you can improve responses by making special limited-time offers that encourage them to act right now. However, you should always impose a real