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Well what does your company do to create powerful effective incentives? Are your employees excited about coming to work or is it a real drag to get them to the office and on time? Is it time to upgrade to something new and different? Maybe you should just revamp your old program for one that truly works for your entire organization. Incentive Failure is one of the reasons why businesses in America are failing. Let’s take a look at this from ground zero. It appears the word incentive is a 17th century Latin word that has to do with “something that sets the tune to sound”. The MSN Encarta dictionary online puts it like this…”using an opportunity to find something that motivates someone to do something or to serve someone through encouragement.”


Do you feel the encouragement at work?


Most people take liberty to complain an awful lot about the poor encouragement they receive at work. I dare you to just

There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques:

1. An attention grabbing headline is crucial. Yes, headlines are one of the most important elements within your web pages. The majority of professional copywriters have been known to spend as much time on headlines as they do on all other elements of an advert or web page combined. The purpose of a headline is to grab your targeted prospect’s attention and pull them into your advert or web page copy.

2. Get inside the mind of your target audience. Don’t write for everyone, write for a real person. When you are writing your advert address it to one specific individual who is representative of your target audience.

3. Get your prospect to think in the here and now, build some urgency into your copy. Where appropriate you can improve responses by making special limited-time offers that encourage them to act right now. However, you should always impose a real

In theory you could create a retail web site with a limitless selection; an online store where every kind of merchandise known to man could be sold. Would people be interested in buying from such a huge enterprise?

Why do people buy online?

Location:

You can shop online from almost anywhere as long as you have access to a power supply and a telephone connection. You can shop in the comfort of your own home or you can shop in your office. You can even shop while on the move, if you have a laptop connected to a mobile telephone.

Convenience:

You can visit a web site almost whenever you want, you can browse through it at your own pace and you can make a purchase at any time of day or night. The internet makes it possible to shop 24 hours a day, seven days a week.

Information:

The internet makes limitless amounts of product information available to the online shopper. You can access product specifications, brochures, product comparisons

Creating an effective sales letter page is an essential part of your online success. However, unless you’re testing and tracking each critical element in your sales content and your sales process, you may be losing a great deal of time and money.

You can dramatically increase your sales conversions simply by taking the time to test and track your results. Not only will testing and tracking enable you to determine what’s working and what’s not, but it will also help you to focus your energy on the techniques that produce results.

When testing, keep in mind that, a technique that produces results for one person or one web site may not produce results for you or for your web site. There is no one size fits all technique that works for everyone. You must develop your own style and technique and test your results to determine what works for you.

So, what are we measuring? Well, you may think that I am over simplifying matters here but I believe that